What the dashboard home page reports, and how each number is worked out.
The first screen you see after signing in is your store’s numbers. Choose a period at the
top: last 24 hours, 7 days (the default), 14 days, month, 3 months, 6 months, or all time.
The dashboard home, with the period selector at the top right.
The prices of every order that completed in the period, added up.
Orders
How many orders completed in the period.
New Customers
How many different email addresses those completed orders came from.
Everything on this page counts completed orders only. Pending, partial and expired
orders are not in any of it, and neither is anything that has not been paid for yet.
Two things to know when reading these figures. Revenue is shown in dollars whatever
currency your orders were priced in, so a mix of USD and EUR sales is added together
without conversion. And New Customers counts distinct email addresses within the
period — someone who bought from you last year and came back today is counted.
Both series over the period. How finely it is grouped depends on the range you picked:
by the hour for 24 hours, by the day up to a month, by the week for 3 and 6 months, and
by the month for all time.
Customer Rate splits the period’s buyers into first-time and returning. A buyer is
first-time if this period contains their very first completed order with you, ever.Over the all time range everyone is first-time by definition, so returning shows as
zero. That is arithmetic, not a bug.Top Products ranks your five best sellers by revenue, using the product names as they
were at the time of sale — so a renamed or deleted product still shows up under what it
was called when it sold.Payment Methods shows which coins your customers actually used, as a share of all
completed payments. This one counts invoice payments as well as orders, so it can add
up to slightly more activity than the Orders card.
