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A product is a fixed-price item in your catalogue. Customers buy products from your storefront, and orders are always for products. Products live under Products in the sidebar. Press New Product to create one. Everyone on the team can see them; creating and editing needs the owner, admin or manager role.

The form

The New Product form with Title, Description, Price, Currency, a Listed checkbox and an image upload

Creating a product.

What “Listed” controls

Listed does two things at once:
  • It decides whether the product appears on your storefront.
  • It decides whether the product can be bought at all. An unlisted product is refused at checkout, even by someone holding a direct link.
So unlisting is how you retire something without deleting it — the product’s past orders stay intact and readable, but no new ones can be created. Leave Listed ticked for anything you want to sell today.

Adding digital delivery

Saving the product creates it. To set up automatic delivery — licence keys, a file, a redirect — open the product again and use the Delivery card, which only appears once the product exists. That card is also where per-order quantity limits live. See Digital delivery.

What products cannot do

Stated plainly, so you are not left looking for a setting that is not there:
  • One kind of product. A one-off purchase. There are no subscriptions and no recurring billing.
  • No variants. No sizes, colours or editions — make each one its own product.
  • No physical goods. There is no shipping address, no postage and no stock for anything you post.
  • No discount codes and no sales. The price is the price.
  • No search or filter on the products page. It is a plain grid of everything.

Digital delivery

Hand over keys, files or a link automatically.

Storefront

Put your products on a page customers can browse.